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Love AB Forests

With Berlin for Alberta Forest Products Association (AFPA)

Script writing

Web copy

Ad copy

Tour Alberta’s Forests With Nathan Fillion


Alberta’s forest industry gets a lot of things right. Their high level of care, skill and attention ensures that our forest resource will be around for generations to come. Jon worked with Berlin Communications to build out the Love AB Forests campaign for AFPA.


The project included web copywriting, as well as ad and script writing. The scripts were for a digital tool that took people on a journey through our forests. Audience members weren’t alone though. International heartthrob and Jon's new BFF, Nathan Fillion, joined them on the trek. 


This project was a unique opportunity. Because of that, Jon invested in his professional development as a screenwriter to ensure its success. In the end, it was worth it. The work broke through, earning media attention, results and accolades, including a national copywriting award. Better yet, Jon’s parents are, like, super proud of him. Finally. 


ADCC Awards (National) – Best Copywriting – Digital (Bronze)

Ace Awards – Best in Show, Not-For-Profit Campaign, Not-For-Profit Best Use of Technology, Not-For-Profit Microsite, Craft Award: Innovation

Anvil Awards - Best of Show, Best Use of Innovative Technology, Microsite

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