That time we crashed a truck into a billboard. Oops.

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Did we stage a crash under a billboard? Yes. Did it get a lot of attention? Oh, yes! Did the police get called? Sorry officers, it won't happen again.

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When Jon was an agency copywriter and ACD, he helped create this stunt billboard. It took a lot of talented folks to make it appear so natural. Maybe too natural. The RCMP were like, super nonplussed with the calls they kept getting.

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In the end, the billboard assisted in the successful launch of a brand that’s still running today. Unlike that truck. It’s a write off.