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Thor Insurance - Stunt Billboard

With RED for Thor Insurance, Tofield, Alberta

That time we crashed a truck into a billboard. Oops.

Did we stage a crash under a billboard? Yes. Did it get a lot of attention? Oh, yes! Did the police get called? Sorry officers, it won't happen again.

When Jon was an agency copywriter and ACD, he helped create this stunt billboard. It took a lot of talented folks to make it appear so natural. Maybe too natural. The RCMP were like, super nonplussed with the calls they kept getting.

In the end, the billboard assisted in the successful launch of a brand that’s still running today. Unlike that truck. It’s a write off.


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