Spanning more than 5,000 square kilometres on the eastern side of the Canadian Rockies, you'll find, in pristine glory, the Bighorn Backcountry. To assist our client group in drumming up urban support for the area, and to negate some of the vitriol around how the land should be used, we created Alberta Preserves. This friendly campaign existed through digital channels and encouraged people to think more about Alberta's raw, natural beauty as something that's worth keeping around for future generations to enjoy.